Inspired by the thrill, exhilaration and pure unadulterated joy presented by the open road on Germany’s Autobahn which bears the distinctive ‘Ende aller Streckenverbote’ signage, encouraging riders to abandon all inhibitions and push themselves to the limit. The sign that denotes an open speed limit translates to ‘LIMITS NO LONGER APPLY’, the perfect call-out for anyone that has felt the impact that a charging BMW has on one’s inhibitors when presented with an open road and a full tank.

LNLA is a range of essential wardrobe classics sourced and designed to equip you for this lifestyle.